Session 2 · Vision Voice Value

Not a personality test. Not a branding exercise. A statement of who you are, how you move in the world, and what you give to the people you serve. Everything built in this program traces back to these words.

PART 1 Your Nine Words

Transfer your three chosen words from each category. These are the words that survived the session, the ones that felt true, not performed. Write them here. They are now locked as your foundation.

VISION Where you are going and who you are taking with you.	VOICE How you communicate and move in the world.	VALUE What you give to the world that attracts your ideal client.

PART 2 The Vetting

For each word you chose, your coach asked: why this word? What does it represent for you specifically? You may have changed a word during this conversation. That is not weakness, that is the work getting more honest. Use this space to capture what surfaced the real meaning behind each word.

What the vetting revealed:

PART 3 The Flow Check

Look at all nine words together. Three questions before you move forward. Answer them honestly.

Q1 — Do these words feel like they come from the same person?	Q2 — Is there a word missing?

Q3 — What do all nine words add up to? Not the positioning statement yet. Just the essence. What is the throughline?

PART 4 Your Positioning Statement

Four prompts. One statement. Answer each prompt honestly. Do not edit as you go. Capture what is true first. The statement comes from your answers, not from trying to sound good.

P1 — What do you fundamentally believe about the people you serve and the work you do? Your belief, not your pitch. Look at your Vision words.

P2 — How would someone describe the experience of being with you? Felt experience, not credentials. Look at your Voice words.

P3 — What does the world look like for someone after they have experienced what you do? Look at your Value words.

P4 — Now write it. One to three sentences. Your belief, your presence, your promise. Do not edit yet. Write what is true.

PART 5 The Reflection

One final question: Is this the business you are currently building, or the business you are now committing to build? There is no wrong answer. But there is an honest one.

Your nine words are your identity. Your positioning statement is how that identity speaks to the world.