You have your identity, your avatar, and your magnet. Session 4 is the commitment. Not a strategy conversation. A leadership decision about where you go deep first. One lane. Named. Owned. The rest follows from here.
FOUNDATION Your Data from Sessions 2 and 3
| My Nine Words (Vision, Voice, Value) | My Ideal Client Avatar (one sentence) |
|---|---|
PART 1 Signal Data
You sent three signals between sessions. What did each one reveal? This is real data. Your lane choice should be grounded in it.
01Signal One
What did you put out? Who responded? What did the response tell you?
02Signal Two
What did you put out? Who responded? What did the response tell you?
03Signal Three
What did you put out? Who responded? What did the response tell you?
PART 2 The Six Lanes
Each lane is a valid expression of your magnet. The question is not which lane is best. The question is which lane gives you the most access to your ideal client right now, with the identity and positioning you have built.
| Lane | What It Produces at Depth | Access to My Avatar |
|---|---|---|
| 1 on 1 Coaching | Deep individual transformation. Intimate presence. Premium positioning. | |
| Group Coaching | Facilitated cohort transformation. Your system at scale. Peer accountability. | |
| Workshops | Focused single outcome. Repeatable. Accessible entry point to your work. | |
| Retreats | Full immersion. All dimensions of your identity present. High transformation. | |
| Corporate | Organizational impact. Credibility led. Results inside existing structures. | |
| Digital | Scalable delivery. Asynchronous. Broader reach. Requires strong content presence. |
PART 3 The Lane Commitment
01My Lane
Name it. One lane. Say it out loud before you write it.
02Why This Lane
Not why it seems safe. Why it gives you the most access to your ideal client with who you actually are right now.
03First Offer Structure
What does your first offer in this lane look like? Format, duration, price range, what the client walks away with.
PART 4 90 Day Action Plan
Three specific commitments. Not goals. Actions. Each one must be completable within the 90 day window.
The magnet does not change. The lane is where you point it. You are not choosing forever. You are choosing first.