You know who you are, who you serve, and which lane you are in. Session 5 is the design question: what does the path look like for the right person to say yes? You are not building yet. You are deciding.
FOUNDATION Your Decisions So Far
| My Lane (from Session 4) | My First Offer Structure |
|---|---|
PART 1 Your Journey Archetype
Four archetypes. Each describes a different path from discovery to yes. Your archetype is the one that matches how your ideal client naturally moves toward a decision, not how you prefer to sell.
| Archetype | How the Client Moves | Match for My Avatar |
|---|---|---|
| The Guided Path | Linear. Step by step. Client follows a clear structured sequence from awareness to commitment. | |
| The Immersion | Full exposure first. Client experiences the depth of your work before committing. Trust built through presence. | |
| The Invitation | Relationship led. Client is brought in through community, referral, or curated access. Not a funnel. A door. | |
| The Demonstration | Proof first. Client watches you work before deciding. Credibility is built through visible results. |
01My Archetype and Why
Name the archetype. Then explain why it matches how your specific ideal client moves toward a yes.
PART 2 The Five Touchpoints
Map the journey from the moment your ideal client first encounters you to the moment they say yes. Five touchpoints. Each one is specific to your archetype and your avatar.
01Discovery — How does your ideal client first find you?
02Interest — What makes them stop and pay attention?
03Trust — What builds enough confidence for them to take a step?
04The Step — What is the specific action they take before saying yes?
05The Yes — What does the commitment look like? What are they agreeing to?
PART 3 The Access Point
01Name Your Access Point
The access point is the specific, named entry into your work. Not "a discovery call." A named, positioned offer that reflects your identity and your archetype. What is yours?
02What It Is Specifically
Format. Duration. What happens. What the client walks away with. Specific enough that you could describe it in two sentences to your ideal client right now.
PART 4 The Four Alignment Tests
Run every container through these four tests before committing. If one does not pass, the container is not ready.
| Test | Does My Container Pass? Why or Why Not? |
|---|---|
| Test 1: Identity Alignment Does this container require you to show up as the person your nine words describe? |
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| Test 2: Avatar Fit Does every touchpoint serve the specific person you described in Session 3? |
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| Test 3: Lane Consistency Does this container deepen your lane, or does it pull you sideways into a different one? |
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| Test 4: Operational Reality Can you run this container now with the time, energy, and resources you actually have? |
You are not building yet. You are deciding. The container that passes all four tests is the one you build. Nothing else gets built first.