A Group Coaching Program

Stop Managing.
Start Leading.

Own Your Direction

Get Unstuck is a six-session program for wellness and coaching practitioners who are capable, committed, and ready to build a foundation that is entirely theirs.

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The Reality

You are not stuck because you lack
talent, drive, or commitment.

  • —Your work is good. Your positioning does not reflect it yet.
  • —You know what you do. You struggle to say it in a way that lands.
  • —You have been solving a clarity problem with more doing. It has not worked.
  • —You want to lead yourself forward, not be told what to do.
  • —You are ready to make a real decision and build from it.

The gap between who you are and how you are currently positioned. That is what this program closes.

Who This Is For

Built for wellness and coaching practitioners who are ready.

This is not a course for beginners or a mastermind for the already positioned. It is a working program for practitioners who have done the work and are ready to build the foundation that makes it visible.

01

Your work is good. Your positioning does not reflect it yet. You know you are capable. The gap is in how you are showing up externally.

02

You want to lead yourself. Not be handed a blueprint. You are looking for a process that produces decisions, not just more information.

03

You are ready to decide. You have been thinking long enough. You want a container that moves you from clarity to committed action.

04

You want what you build to be yours. Built from identity outward. Not borrowed from someone else's framework.

05

You are a wellness or coaching practitioner who is capable, committed, and stuck. You know the difference between being busy and actually moving forward.

Own Your Direction

The work starts before you feel ready.
That is exactly the right time to begin.

The Program

Six sessions. Each one produces something you own.

Not notes. Not ideas. Concrete written outputs that connect to each other and accumulate into a complete positioning foundation. Yours to operate from the moment the program ends.

01

Self-Leadership

A leadership decision and a clear diagnosis of what has been keeping you stuck. The first act of leading yourself forward.

Foundation
02

Identity

Nine words that describe who you are as a practitioner and a positioning statement built from them. The identity everything else is built on.

Identity
03

Who You Serve

Your ideal client statement. Not a demographic but a specific person with a specific worldview who is already looking for what you offer.

Clarity
04

Choose Your Lane

A strategic commitment to where you go deep first. Your lane, your first offer structure, and a 90 day action plan.

Strategy
05

The Container

Your presence statement and core message. The sentence that makes your ideal client feel immediately found.

Message
06

Momentum and Reflection

Everything brought together into a complete positioning framework. A 90 day momentum plan. A public commitment held by the cohort.

Momentum
How It Works

A structured rhythm. Not a course. Not a mastermind.

Principle 01

Identity Before Strategy

Every session builds on the one before it. Sessions 1 and 2 establish who you are. Sessions 3 and 4 use that foundation to make market and lane decisions. Sessions 5 and 6 convert those decisions into a container and a proof. Nothing is built on assumption.

Principle 02

The Hot Seat Is the Method

Two participants per session go to the hot seat. The group watches the process before doing it themselves. Watching someone else work through a decision accelerates your own — you see the patterns, the resistance, and the breakthrough before you face them.

Principle 03

Decisions Over Comfort

Every form, every bridge, every commitment asks you to make a specific decision — not explore an idea. Leaders who choose specifically outperform those who keep their options open. The 72-hour bridge after each session makes that decision real before the next one begins.

Principle 04

Between Sessions Is Where It Happens

The session is the container. The bridge is where the work becomes real. Pre-work, worksheets, post-session commitments, and 72-hour bridges are not administrative — they are the program. Participants who complete all four forms per session get measurably different results.

Six Sessions. Eight Outputs.

A complete business foundation built from identity outward.
Yours to own the moment the program ends.

What You Leave With

Eight concrete outputs. All of them yours.

An understanding of who you are as a leader and the foundation every future decision is built on.

A full positioning statement built from your identity, not borrowed from a template.

An ideal client statement built around belief, hunger, and fit. A real person, not a demographic.

A lane declaration and first offer that defines where you go deep first and how you get paid for it.

A presence statement and core message that makes your ideal client feel immediately found.

A Customer Journey Model that maps your offer to the world your client already lives in.

A completed positioning framework that becomes your operating document for every future decision.

Confidence in making decisions and a cohort who witnessed every step and holds you to your commitment.

You do not need more information. You need a foundation that is yours.

Free Resource

What Leadership Actually
Looks Like for Practitioners

A free guide for wellness and coaching practitioners on what it means to lead yourself before you can lead anyone else. The clarity framework behind the Get Unstuck program, distilled into one practical read.

Enter your email and it arrives immediately.

No spam. Unsubscribe any time.

Free Guide What Leadership Actually Looks Like for Practitioners

The clarity framework behind Get Unstuck. Free. Practical. Built for wellness and coaching practitioners.

Jimmy Clarke
Your Coach

Jimmy Clarke

Brand Strategist  ·  Leadership Coach  ·  Founder

I did not come to this work from a certification. I came from 30 years of building things at the highest levels: teams, strategies, companies, and the clarity that only comes from making consequential decisions under real pressure.

From Fortune 500 boardrooms to small business owners, I have spent 20 years helping brands find their voice and reach the right people online. As founder and CEO of XPND Interactive for 13 years, I lived every positioning, identity, and direction decision this program addresses. Not in theory. In practice, with real stakes.

I spent nearly a decade as a senior sales leader at CBS Radio and Entercom, directing $40 million in revenue across six stations and building teams from the ground up. Before that, I competed professionally as a soccer player for the Portland Pride.

I built Get Unstuck because I kept seeing the same pattern in the wellness and coaching world: practitioners with real gifts, stuck on the same clarity problem. Not because they lacked skill, but because no one had given them a rigorous process for building their foundation from identity outward. This program is that process.

CBS Radio Entercom XPND Interactive, Founder and CEO Portland Pride, Professional Soccer Brand Strategy Leadership Coaching
Program Endorsement
Breathwork Detox
“

Jimmy built this program specifically for practitioners who are serious about their direction. If you are part of the Breathwork Detox community and you are ready to get clear on who you are and where you are going, this is the container I would put you in. The structure is rigorous, the process is real, and the outputs are yours to keep.

Kurtis ThomasFounder, Breathwork Detox

Join the Waitlist

The next cohort is
forming now.

Enrollment opens to the waitlist first. Ten spots. When they are filled, they are filled. Add your name below and you will be the first to know when applications open.

6Sessions
10Spots Total
12Weeks

Waitlist members get first access to applications and enrollment details. No spam, ever.

Welcome Back

Sign in to access your cohort portal.

Cohort 1 · 2026

Welcome to Leading YourSelf Forward.

You made a decision. That is already the first act of self-leadership. Everything in this portal is here to support your six sessions and the eight outputs you will build from them.

You are here because you are ready. Not because everything is figured out — but because you have decided it is time to stop managing and start leading. That decision is the foundation everything else is built on.

Over the next twelve weeks, we are going to build your positioning foundation from the inside out. Not from a template. Not borrowed from someone else's framework. From who you actually are.

You will leave this program with eight concrete outputs that belong to you. A practitioner identity statement. A vision. A brand voice. A value proposition. An ideal client portrait. A primary offer. A core message. And a 90-day plan to move on all of it.

Show up fully. Do the pre-work honestly. The sessions will move fast if you do.

— Jimmy Clarke
LYF PDF

Welcome Packet — Cohort 1

Program overview, schedule, community guidelines, and what to expect across all six sessions.

↓ Download
Cohort Schedule

Session 1 — Self-Leadership
Date TBD · 90 min via Zoom

Session 2 — Identity
Date TBD · 90 min via Zoom

Sessions 3–6
Dates TBD · Bi-weekly rhythm

Exact dates will be confirmed and updated here before the first session.

Community

Your cohort Slack workspace is where accountability happens between sessions. Post your wins, ask questions, and hold each other to commitments.

💬

Cohort Slack

LYF Cohort 1 workspace

Join →

📋  Pre-Work: Session 1 — Self-Leadership

Complete this before your first session. It takes 20 minutes. The more honestly you answer, the faster Session 1 moves. This pre-work surfaces the raw material we will work with together.

01

Block the time. Find 20 uninterrupted minutes before Session 1. No multitasking. This is thinking work.

02

Complete the pre-work form. The form will be linked here 48–72 hours before Session 1. Watch for an email notification.

03

Submit before the session. Your responses help me build the coaching brief and identify where the group needs the most attention.

Before Each Session

Pre-work form arrives 48–72 hrs prior. 20 minutes. Surfaces your raw material so the session hits the ground running.

During Each Session

90 minutes on Zoom. Teaching, silent worksheet work, and two live hot seats working directly with the coach.

After Each Session

Commitment form locks your key output, one decision, and one action with a deadline. What gets written gets done.

Session 01 · Foundation

Self-Leadership

A leadership decision and a clear diagnosis of what has been keeping you stuck. The first act of leading yourself forward — made in writing, held by the cohort.

Now Active
Session 1 Forms
📋
Pre-Work — Self-Leadership
Complete 48 hrs before the session · 15–20 min · Surfaces your raw material so the session moves fast
Before Session →
⚙️
Live Worksheet — Self-Leadership
Open during the 90-min session · Work through it live with the group · Your thinking tool for the call
During Session →
✅
Post-Session Commitment
Complete same day · Locks your output, one decision, and one action with a deadline · What gets written gets done
After Session →
⚡
72-Hour Bridge
Due before Session 2 opens · One specific action taken in the world · Not homework — execution · Report back here
72 Hrs After →
Session 1 Output

Leadership Decision + Stuck Diagnosis

By the end of Session 1, you will have a written leadership decision and a clear diagnosis of what has been keeping you stuck. This becomes the foundation every future session builds on.

💬

Accountability Channel — #leading-yourself-forward

Post your 72-Hour Bridge result here. Share wins, ask brief questions, stay in motion between sessions. If it's not in Slack, it doesn't exist.

Open Slack →
📄

Session 1 Guide — Reference During the Live Call

Print it or keep it open in a second tab. Shows the session arc so you always know where you are. Your Worksheet in the portal is the official record.

↓ Download
Sessions 2–6 unlock sequentially
02

Identity

Nine words. A positioning statement built from them.

Active →
03

Who You Serve

Your ideal client statement. A real person, not a demographic.

Active →
04

Choose Your Lane

Strategic commitment. Your lane and your first offer.

Active →
05

The Container

Your presence statement and core message.

Coming Soon
06

Momentum & Reflection

Everything brought together. Your 90-day plan.

Coming Soon
Session 02 · Identity

Vision · Voice · Value

Nine words that define who you are, how you show up, and what you give to the people you serve. Everything built in this program traces back to these words.

Now Active
Session 2 Forms
📋
Pre-Work — Who You Are at Your Best
Complete 48 hrs before the session · 20 min · Warms up your thinking before the Vision Voice Value exercise
Before Session →
🎯
Vision · Value · Voice — Word Selection
First exercise in session · Choose your three words per category · Instinct first, analysis second
During Session →
⚙️
VVV Worksheet — Vision · Voice · Value
Silent work phase · Build your nine words into a positioning statement · No required fields — work at your pace
During Session →
✅
Post-Session Commitment + Positioning Workbook
Complete today · Locks your nine words and first positioning statement · Includes between-session workbook drafts
After Session →
⚡
72-Hour Bridge
Your nine words need to touch the world once · One moment, one person or audience · Report back before Session 3
72 Hrs After →
Session 2 Output

Nine Words + Positioning Statement

By the end of Session 2, you will have nine words — three each across Vision, Voice, and Value — and a first committed positioning statement built from them. This is your identity in writing.

💬

Accountability Channel — #leading-yourself-forward

Post your 72-Hour Bridge result here. Share your nine words with the group. If it's not in Slack, it doesn't exist.

Open Slack →
📄

Session 2 Guide — Reference During the Live Call

Print it or keep it open in a second tab. Shows the session arc and the Vision Voice Value sequence.

↓ Download
Session 2 Word Lists — Use During Word Selection
🎯
Vision Words
Where you are going — your direction and destination
↓ Download
💎
Value Words
What you bring to the world — your foundational belief and promise
↓ Download
🎙️
Voice Words
Who you are in the work — your tone, presence, and quality
↓ Download
Session 03 · Clarity

Who You Serve

Identity meets the market. Build your ideal client avatar from your nine words — not demographics. Lock the person, test the positioning match, and send one signal before Session 4.

Now Active
Session 3 Forms
📋
Pre-Work — Who You Serve
Complete before Session 3 · 20–25 min · Audit who you have been building for, find the pattern, imagine forward
Before Session →
⚙️
Session Worksheet — Who Are You Actually Building For?
Open during Session 3 · Client audit, ideal client avatar build, matching moment, audience fit — completed live with the group
During Session →
✅
Post-Session Commitment — Your Leadership Decision
Complete within 24 hrs · Locks your avatar, positioning match, strongest audience type, and one specific action with a deadline
After Session →
⚡
72-Hour Bridge — Your Avatar Is Decided.
Due before Session 4 · Put your avatar and positioning into the world once — a post, conversation, updated bio, or framed offer · Report back here
72 Hrs After →
Session 3 Output

Ideal Client Avatar — Locked

By the end of Session 3, you will have one specific person described — name, situation, problem, belief, and hope. Your positioning statement tested against that avatar. And the audience type where your magnet is strongest identified. One leadership commitment made before Session 4.

💬

Accountability Channel — #leading-yourself-forward

Post your 72-Hour Bridge signal here. Share who your avatar is. The more specific you are, the more useful the group's reflection becomes.

Open Slack →
📄

Session 3 Guide — Reference During the Live Call

Print it or keep it open in a second tab. Shows the session arc and the avatar build sequence.

↓ Download
Session 04 · Strategy

Choose Your Lane

Your nine words, your ideal client, and your bridge reflection are three signals. In most cases they all point in the same direction. Session 4 is not about searching for a lane. It is about confirming the conclusion the data has already reached and committing to it.

Now Active
Session 4 Forms
📋
Pre Work — Choose Your Lane
Complete before Session 4 · 20 min · Review your three signals from Session 3, identify where they point, and name the resistance if any
Before Session →
⚙️
Session Worksheet — Choose Your Lane
Open during Session 4 · Data summary, lane commitment with the why, first offer structure, 90 day plan, and 12 month vision — completed live with the group
During Session →
✅
Post Session Commitment — Your Lane Is Locked
Complete within 24 hrs · Locks your lane, first offer structure, three 90 day commitments with deadlines, and your 12 month vision
After Session →
⚡
72 Hour Bridge — You Chose Your Lane.
Due before Session 5 · One move inside your lane — build your offer, have a lane conversation, create content, or make yourself visible · Bring the reflection back
72 Hrs After →
Session 4 Output

Lane Declaration + First Offer + 90 Day Plan

By the end of Session 4 you will have named your lane and locked it, designed your first offer structure from what the lane requires energetically, committed to three specific actions in the next 90 days, and made one real move in your lane before Session 5.

💬

Accountability Channel — #leading-yourself-forward

Post your 72 hour bridge move here. Name your lane and what you did inside it. The more specific your move, the more useful the group's reflection becomes.

Open Slack →
📄

Session 4 Guide — Reference During the Live Call

Print it or keep it open in a second tab. Shows the session arc, the six lanes, and the offer structure framework.

↓ Download
Your Portfolio

My Outputs

Eight concrete deliverables built across the six sessions. Each one yours. This page tracks your progress and will hold your completed outputs as the program advances.

Output Portfolio — Cohort 1

Practitioner Identity Statement — Who you are as a leader and practitioner

Session 1

Vision Statement — Where you are going and why

Session 2

Brand Voice Profile — Nine words. Vision, Value, Voice

Session 2

Value Proposition — What you do, for whom, and why it matters

Session 2

Ideal Client Portrait — A real person with a specific worldview

Session 3

Primary Offer Definition — Your lane and first offer structure

Session 4

Presence Statement & Core Message — The sentence that makes your ideal client feel found

Session 5

90-Day Momentum Plan — Your complete operating document

Session 6
How This Works

As you complete each session's Post-Session Commitment form, your outputs are saved here. After Session 6, this page becomes your complete positioning portfolio — a PDF download containing everything you built. Yours to keep and operate from.